889 million MAUs, millions of official accounts and hundreds of thousands of third-party developers. In the past 7 years, WeChat has established an extensive ecosystem centering this mega messenger application, and becomes a vital part of China’s mobile internet today.

To understand this multi-trillion business based on WeChat, you need to first understand how its users evolve along with the platform. This year, we, as the English unit of Penguin Intelligence, work together with China Academy of Information and Communications Technology to co-launch this consumer research report on WeChat to show you an overview of this mega app and the ecosystem around it.

Highlights of this report include:

• Mobile payments have a highpenetration rate in China

• Convenient stores have become WeChatPay’s primary offline transaction channel

• Mini Programs have a penetration ratearound 20% with mostly low frequency users

• WeChat users have a sharp increase of the average number of contacts

• The biggest challenges agreed for all content providers on WeChat

To download a PDF version of this report, please click 【Read More】at the bottom or visit our website: www.chinatechinsights.com. You can also follow us on Twitter at @CNTechInsights or subscribe to our newsletter & weekly podcast on our site.

You can also go through a Chinese version of this report via Penguin Intelligence's WeChat OA. To read the Chineseversion, please long press to scan the QR code below, and then find the report in history messages.