Question number one: Can you do it?Albert Bandura calls itself self-efficacy. Do you believe you can do it? Do you have the time, the knowledge and the training to do what we're asking you to do? If he answers yes, good.
Second question: Will it work? Do you believe that we’re asking you to do the process will work? Albert Bandura calls that response efficacy — believing that the behavior will lead the ultimate outcome. By the way, that takes education, right? We have to show them the data. We might show them some theory. We show them, teach them, why this might work.
Third question. Is it worth it? So we’ve had a training question. We’ve had an educational question. This is the motivational question. Do you believe the consequences? This is about consequences. B.F. Skinner taught us this: selection by consequences. Dale Carnegie quoted B.F. Skinner and said from the day you were born, everything you did was because you wanted something for doing it. Consequences. Is it worth it?
So you have to convince people that it’s worth it. By the way if you answer yes to those three questions, you feel competent. Am I right? You feel competent at doing worthwhile work. You’ve all been there. When you feel competent at doing worthwhile work, you’re more likely to be self-motivated.
I've got a fourth C word: Community. Powerful word. Psychologists know that social support is critical. People who perceive a sense of relatedness, a sense of connection with other people, they feel motivated and they are happier.
There's a lesson there. We can always learn from each other. We need to have the humility to accept feedback and the courage to speak up. And we need to help each other, feels self-motivated. How? Given the perception of Competence. Teach them about consequences drive us, you know let them perceive choice and let them know it's community. We’re all in this together. And we need each other. Thank you.