European American Chamber of Commerce & Industry (EAcham) and Hong Kong Trade Development Council (HKTDC) will cooperate with each other in November 2019. With its excellent resource platform, EAcham carries out a series of advertising and promotional campaigns in full range of multi-dimension Hong Kong International Optical Fair, and organize foreign buyers delegation to visit the event on November 6-8, 2019. The Hong Kong International Optical Fair provides global exhibitors and buyers with ideal business platform to exchange trends and strengthen cooperation.欧美工商会(EAcham)和香港贸发局（HKTDC）将于2019年11月再次合作。凭借其出色的资源平台，EAcham在线上线下开展了一系列广泛的宣传和推广活动, 并于2019年11月6日至8日组织外国买家代表团参观此次展会。香港国际眼镜展为全球参展商和买家提供交流趋势的理想商业平台并加强合作。
Converging multiple districts and featured pavilions汇聚多个地区及特色展馆
This year's show will feature 12 pavilions, including France, Italy, Japan, South Korea, Taiwan, etc., while the Chinese mainland has a strong lineup, including Yingtan, Jiangdanyang, Jiangxi, and newly-listed Zhejiang Mayu and Chongqing pavilions. The “Gallery Gallery”, the key exhibition area of the exhibition, has a collection of 230 famous eyewear brands from all over the world, including the newly exhibited Absolute Vintage Eyewear (Hong Kong), Maserati (Italy) and NANOVISTA (Spain). Other well-known international brands include Paul Hueman (Korea), BMW (Germany), Stepper (Germany), Matsuda (Japan), Etnia Barcelona (Spain), and Savile Row (UK).今年展会将设有12个展馆，包括法国、意大利、日本、韩国、台湾等，而中国内地馆阵容鼎盛，有来自江西鹰潭、江苏丹阳，以及新参展的浙江马屿、重庆展团等。展会重点展区「品牌廊」网罗了230个来自世界各地的着名眼镜品牌，当中包括新参展的Absolute Vintage Eyewear (香港)、Maserati (意大利)以及NANOVISTA (西班牙)等。其他知名国际品牌包括Paul Hueman(韩国)、BMW(德国)、Stepper(德国)、Matsuda (日本) 、Etnia Barcelona (西班牙)、Savile Row (英国) 等。
material. Made in 3D printing, the effect is trendy and practical. His work has won the "Market Potential Award" from the conference. As for the student group champion, it was obtained by Li Yuying, a student of the Hong Kong Design Institute. The name of the work is "State of Etiquette" and the design concept is Hanfu. The "Creativity Award" was won by Liang Yiming, the runner-up of the Open Group and the ATV Optics Group Limited. Inspired by Hong Kong's local cuisine, his work “Family Fragrance” is unique in design. It not only integrates various food patterns and lenses, but also allows the user to affix a fragrance film containing various Hong Kong-style food flavors to the frame.
The Hong Kong China Optical Manufacturers Association also displayed 30 new Hong Kong eyewear designers in the "Gallery Gallery" and "Hong Kong Eyewear Design" booths. The participating brands include BIG HORN, HACHILL and P+US to promote local glasses. Industry development. Other exhibition areas include "glasses frames, lenses and components", "glasses accessories", "sports and professional glasses", "children's glasses and reading glasses", "optical instruments, equipment and machinery", "contact lenses and accessories", " Eye test equipment, "IT solutions and store equipment".香港中华眼镜制造厂商会亦分别在「品牌廊」和「香港眼镜好设计」展位中，展示30位香港眼镜设计师的新作品，参与品牌包括BIG HORN、HACHILL及 P+US等，推动本地眼镜业发展。其他展区包括「眼镜框、镜片及部件」、「眼镜配件」、「运动及专业眼镜」、「儿童眼镜及阅读用眼镜」、「光学仪器、设备及机械」、「隐形眼镜及配件」、「验眼仪器」、「IT方案及商店装置设备」等。
Showcase multiple design trends
With the advancement of technology and technology, the design of glasses has become more diversified. This year's Optical Fair brings together a wide range of trend-themed eyewear, including a new Taiwanese brand, Miro Piazza, whose creations are inspired by the work of the Spanish painter Joan Miró. The design combines geometric figures and vivid colors to create a sense of art.The Spanish brand Etnia Barcelona displays titanium glasses. The brand adopts rigorous and innovative materials and technical design. The frame is made of 100% recyclable and biodegradable natural organic fiber. The lens is made of German Barberini lens. Its hardness is higher than that of ordinary glass lens, which is not easy to scratch and brings clearer vision.随着科技及工艺的进步，眼镜设计愈趋多元化。今届眼镜展集合各式各样的潮流主题眼镜，其中瞩目新作包括有台湾品牌Miro Piazza，其创作意念源自西班牙画家Joan Miró的作品，设计结合几何图形及鲜明用色，别具艺术感。西班牙品牌Etnia Barcelona则展示钛金属系列眼镜。品牌选用严谨而创新的材料和技术设计，镜框选用100%可回收及生物分解的天然有机纤维，镜片则采用德国Barberini镜片，其硬度比一般玻璃镜片高，不易刮花，带来更清晰视野。
Hong Kong International Optometry Conference Explores the trends and technology applications of the optical industry The 17th Hong Kong International Optometry Conference, jointly organised by the Hong Kong Trade Development Council, the Hong Kong Optical Society and the Hong Kong Polytechnic University, will be held on the second day of the exhibition (November 7). The theme of the conference was "Advanced Development in the Field of Optometry", invited Prof. Prof Rob Jacobs of the University of Auckland in New Zealand, Dr Frederick R Edmunds of the American Optometrist and Dr. Ophthalmology Experts from Malaysia, Mainland China and Hong Kong. Explore the application of artificial intelligence in ophthalmology, special contact lens trends, and sports vision.
由香港贸发局、香港光学会及香港理工大学联合主办的「第17届香港国际视光学会议」将于展览第二天（11月7日）举行。是次会议主题为「眼科视光学专业领域的进阶发展」，邀请到新西兰奥克兰大学教授Prof Rob Jacobs、美国眼科视光师Dr Frederick R Edmunds及来自马来西亚、中国内地及香港的眼科权威专家，一同探讨人工智能于眼科的应用、特殊隐形眼镜趋势，以及运动视觉等多个议题。
Hong Kong Eyewear Design Competition
To promote the development of local creativity and the optical industry, the HKTDC and the Hong Kong China Optical Manufacturers Association jointly organized the 21st Optical Design Competition and announced the winners at the press conference. This year's "Muse" is the theme of the competition. There are open groups and student groups. The judges select the winning works in terms of creativity, style, function and market potential. Members of the jury include the Hong Kong China Optical Manufacturers Association, the Hong Kong Productivity Council, the Hong Kong Fashion Designers Association, the Hong Kong Designers Association, the Hong Kong Optical Society, the Funeral Glasses, and representatives of Milk Magazine.A total of nearly 100 entries were received at the competition. The open group champion was won by Chen Yiyi of Xinyi Glasses Co., Ltd., and his work "Standard." was inspired by the label design of price cards and luggage tags, using photosensitive resin as the 为「礼仪之邦」，以汉服为设计概念。「创意大奖」由同时获得公开组亚军，雅视光学集团有限公司的梁毅铭获得。他的作品「惜香味」灵感来自香港本土美食，设计有趣特别，不但将各式美食图案与镜片融为一体，用家更可于镜框贴上蕴含各种港式美食香味的香薰片。