Jiangzuofenghua Marketing Centre was built by Jiahong Group, which located in Zhonglou district，Changzhou city, the project is close to the Grand Canal, Taianli, Kean Lane and the tributary of the Grand Canal.
The project is originated from Emperor Qianlong. He once wrote down "Jiang Zuo Feng Hua" on Boyuan Copybook that written by Wangxun, a famous calligrapher and scholar in southern China. “Jiang Zuo" means the fertile land and abundant produce，“Feng Hua” means the style and talent of contemporary people.
The new Chinese style is not made up of simple elements but reproducing the intention and spirit of Chinese architecture, but to find integration and breakthrough between orthodox cultural heritage and contemporary aesthetic through a new perspective.
Artist combined Chinese characters with sculpture arts, in order to convert plane characters into a visual experience of light and shadow, expressed a current interpretation of Chinese traditional culture.
The wall is clad with landscape marble which resembles Chinese landscape painting hook - water painting, extremely magnificent and natural, which created a mysterious and treacherous image of ancient myths.
A blue-white and apricot art installation hangs over the sand table, the moral of this art installation is “dragon world”, bright and translucent, as vivid as live, row upon row of scales，just like a waving dragon Lantern in the Lantern Festival’s dark sky.
▼沙盘区 Sand Table
▼沙盘区 Sand Table
沙盘区左右两侧皆设收藏艺术柜，当中不乏汉晋明清古玩奇珍，每一件古董都是时光的大使，提醒我们中华文化的积淀之深，轻易便能驻足在这文明长卷中的一角流连沉醉，不知归处。 Display case sets out on the left and right side of the sand table，there is some rare treasure of Han, Jin, Ming and Qing Dynasty, every antique is an ambassador of times, remind us of the deep accumulation of Chinese culture, to become intoxicated and halted in the corner of the long scroll of civilization.
The meeting area takes the high-end custom Chinese wood structure long table, the surface is made of landscape-painting marble, with hand-carved floral border and metal bands embedded. The back of these old-fashioned wooden armchairs had hollowed out the logo of Jiahong, the display of painting and calligraphy greatly improves the cultural connotation of the space.
The inside wall of the cabinet used rosefinch-red contrast with the surrounding black and white ink to make space meets the Chinese aesthetic standards, the Confucian classics on the bookshelf improve sense of tranquility to space. The use of rosefinch-red throughout the project has become the theme color of the whole inner design.
When we come into the deep meeting area, the designer separated the space with t the hollowed-floral windows which is a preferred design in Chinese architecture. The jade plate buckle on the chair makes the plain chair feel warm and moist, which also reflects the inheritance of ancient jade culture.
Walking up the spiral staircase stairs to the hall on the second floor, you can see a group of art installation. The components of Chinese characters levitate in the air，below it is a water platform, implying talents have been fostered in Jiangnan Water-town for a generation.
In the VIP room，the Xuya, the hall is equipped with a customized mahjong table, which satisfied tea tasting and card games at the same time, presenting the traditional Chinese leisure style, and the state guest room is divided into reception and private banquet.
The TV cabinet is made of wavy pattern marble, and the artistic conception of clean water and white sand white spreads from the bottom to the top, a modern carving silhouette of Along the River During the Qingming Festival drives from it.
The traditional Chinese style axisymmetric hall of Gourmet Pavilion inspired by framing landscape, we chose metal material and combined ancient culture with modern design makes the classical beauty more easily accepted by modern people.
In the reception area, there are special dragon-pattern couches and metal tea tables. Inside the closet，you can see copper vases, bronze lions, an ancient jade censers, double dragon jade are returned from Japan, these antiques created an elegant and luxurious sense of space and dignity comes naturally.
The back of each chair in the private banquet area is custom-made dragon-pattern embroidery, the carpet is the peacock and blue cloud motif, and the shape of the screen retains the traditional Chinese style.
▼国宾私宴区 Private Banquet Area
▼国宾私宴区 Private Banquet Area
Seasons flow, sunrise and set, the Grand Canal roars, to prosper again.
The love for tradition is rooted in the beating of the Chinese people's blood, enabling the modern Chinese people to enjoy the high-quality southern style life in the cultural space more fitting to the national soul.