元旦快乐！回顾2021&展望2022！Happy New CHEERS! 2021 Highlights, 2022 Hopes

The past two years have been challenging for everyone in the food and drink business but the team at CHEERS has expansion in mind for 2022. Expect the opening of new flagship stores, including kitchens, in several cities across China.
过去的两年对食品和饮料零售行业的每个人来说都是充满挑战的，但是机遇与挑战并存。在面对每个挑战的同时也不错过每个机遇，CHEERS团队的目标是在2022年进行扩张。预计计划包括有小厨房在内的新旗舰店将在中国多个城市开业。

Gif Credit 来源：giphy.com

“The stores will be better and bigger than ever before,” says CHEERS CEO Claudia Masueger.

CHEERS首席执行官Claudia Masueger说， “门店将比以往任何时候都变得更好、更大” 。

Also expect more local wines. Two wines from Petit Garden aka Xiao Pu in Ningxia created quite a bit of interest among CHEERS fans this year. One was a “pet nat” -- a style of sparkling wine that pre-dates Champagne -- and the other a red blend of four grape varieties called The Gathering. More are on the way, including a third wine from Xiao Pu.
预计还会有更多的中国本土葡萄酒。今年，两款来自宁夏小圃的葡萄酒引起了CHEERS酒迷们的极大兴趣。一款是“派奈特 白葡萄酒” ——一种风格比香槟更早的起泡酒，另一款是由四种葡萄品种混酿的干红葡萄酒—— “聚”。更多的葡萄酒还在运输的路程当中，包括第三款来自小圃酿造的葡萄酒。

Gif Credit 来源：giphy.com

One highlight is CHEERS’ very first kitchen, at Store 32 in the Sanyuanqiao area of Beijing, where the menu has steadily been refined since the June launch.

其中一个亮点是CHEERS齐饮凤凰商街店开业了第一个小厨房，菜单也自2021年6月小厨房营业以来，一直在稳步更新完善。

This year also saw an impressive influx of white wines.

今年还有许多的白葡萄酒。

CHEERS has never had a better selection of white wines, in terms of regions, styles, grape varieties and price range.

而且在产区、风格、葡萄品种和价格方面，CHEERS的白葡萄酒一直都是质优价惠。

CHEERS’ biggest party of 2021, held in October, doubled as CEO Claudia Masueger's 50th birthday bash and as a continuation of the company’s tenth anniversary. The post that week, “50 Fun Facts” about Claudia, was also the most-clicked of 2021. 

2021年10月，CHEERS举办了规模最大的派对，既是CEO Claudia Masueger的50岁生日派对，也是公司10周年庆的第二个现场派对。那周关于Claudia的帖子“50个有关Claudia50岁生日前的趣事儿” 也成为了2021年点击率最高的帖子。

Gif Credit 来源：giphy.com

If you didn’t catch it, and want to know how she ended up in China, her secret for making fondue and why she has ten sets of the same clothing, click this link.

如果你没注意到，想知道她是如何来到中国的，她做火锅的秘诀，以及她为什么有十套相同的衣服，请点击里了解。