混酒圈儿这么久，0417啥日子知道不？齐饮邀你加入 Party with CHEERS on Malbec World Day!

04.17 世界马尔贝克日

++ Malbec World Day ++

探戈，足球和牛肉。

迭戈·马拉多纳，伊娃·贝隆和切·格瓦拉。

Tango and football and beef. 

Diego Maradona and Eva Peron

 and Che Guevara.

阿根廷以许多事物而闻名，其中包括葡萄酒。而阿根廷非常著名的葡萄——葡萄酒圈儿里的里奥内尔·梅西——则是广受欢迎的马尔贝克。

Argentina is famous for many things and that includes wine. And the nation’s best-known grape -- the Lionel Messi of the wine team -- is the crowd-pleaser Malbec.

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马尔贝克在历史上与法国西南部的卡奥尔地区有联系，这种联系可以追溯到2000年前的罗马帝国。

Malbec is historically linked to the Cahors region in southwest France, with ties going back some 2,000 years to the Roman Empire. 

但阿根廷现在是世界上遥遥领先的生产国，拥有全球75%以上的马尔贝克种植面积。其中超过85%的葡萄藤生长在门多萨，它们生长在平均海拔900米的安第斯山脉“阴影处”。

But Argentina is now far and away the world’s top producer, with over 75 percent of the planet’s Malbec plantings. And more than 85 percent of those vines are found in one region, Mendoza, where they grow at an average altitude of 900 meters in the shadow of the Andes mountains.

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这种葡萄甚至还有自己的年度活动——马尔贝克世界日，由阿根廷葡萄酒协会创立，每年4月17日举行。

This grape even has its own annual event, Malbec World Day, created by Wines of Argentina and held each April 17. 

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插播一条消息

CHEERS本周提供有马尔贝克与美食搭配的特价套餐。详情如下。

CHEERS has a Malbec and food pairing deal this week. Details below.

Why April 17? 

为什么是4月17日？

1853年的这一天，阿根廷成立了一个新的研究所，旨在寻找新的葡萄品种，以促进该国葡萄酒产业的发展。

On that day in 1853, a new institute was proposed for Argentina, one linked to the search for new grape varieties to help boost the country’s wine industry. 

马尔贝克也是在同一时间找到的葡萄品种。

And Malbec arrived about that same time.

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门多萨的马尔贝克很有吸引力。

Malbec from Mendoza has much appeal.

生长在干燥和阳光充足的气候下，这种葡萄酿造的葡萄酒颜色深。它充满多汁的成熟水果味，通常带有李子，黑莓和黑醋栗的香气，质地柔滑。

Growing in a dry and sunny climate, the grape produces wines with deep color, at times almost inky black. It has bold and juicy ripe fruit, often with plum, blackberry and cassis character, and a silky soft texture. 

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葡萄酒新手和爱好者都能品尝。

The kind of wine newcomers and aficionados can both appreciate.

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CHEERS小齐家的马尔贝克产品包括来自圣胡安和门多萨产区的两款葡萄酒：红衣乐园马拜克干红葡萄酒和悍鸟马拜克干红葡萄酒。

The CHEERS lineup features a pair of wines from Mendoza: Tussock Jumper Malbec 2019 and Mad Bird Dark Malbec 2018.

此外，还有混酿的酒款：由50%马尔贝克（Malbec）、30%西拉 (Syrah)和20%安塞罗塔 (Ancellotta)混酿的像素世界干红葡萄酒以及由50%马尔贝克和50%安塞罗塔混酿的悍鸟干红葡萄酒。

Plus, a couple of blends: a Malbec, Syrah and Ancellotta from Pixels and a Malbec-Ancellotta from Mad Bird.

产品年份以收到的实物为准

周末特惠

接上一条插播消息：

本周六下午5点到10点，特价套餐158元，两杯红衣乐园阿根廷马拜克，外加一份奶酪拼盘、迷迭香薯条和一份提拉米苏或冰淇淋，地点CHEERS凤凰商街店，叫上你的朋友来一品阿根廷这标志性葡萄品种的风味与口感。

Grab a friend and head to CHEERS InStreet this Saturday from 5 PM to 10 PM and you can get two glasses of that Tussock Jumper, plus a cheese platter, rosemary fries and either tiramisu or ice cream, for RMB158.

而CHEERS新外摆——

距离门店仅有几米——

将于4月22日 开始 “试营业” ，

4月29日正式营业。

4月28日，CHEERS将在

北京DADA酒吧举办

一场葡萄酒鸡尾酒“快闪”活动。

期待更多详情！

And a heads up that CHEERS new terrace 

– just a few meters 

from the InStreet shop 

– will “soft open” on April 22, 

with the official launch on April 29. 

And that CHEERS 

will do a wine cocktail popup 

at the nightclub Dada Beijing 

on April 28. 

It’s a busy month -- 

more details to come!