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The 10th annual Beijing International Film Festival (BJIFF) has had a rough year, to say the least. At first, the organizers had to postpone the event’s original dates in April due to COVID-19. Then, as the pandemic waned and new dates were announced, the news was largely overshadowed by BJIFF’s official poster, which was widely ridiculed by folks online (we may have helped fan those flames a little). Nevertheless, after releasing a new official poster, the organizers held a press conference last week and unveiled what matters most: BJIFF's screenings, discussions, and speeches.
BJIFF's new poster, after the original was mercilessly ridiculed
One notable hometown hero is Zumo Huang’s Romance on Lushan Mountain, which will be one of the 24 movies to be screened outside. Huang’s film actually holds the Guinness World Record for Longest First-Run of a Film in One Cinema, having been screened four times daily since it premiered at the Jiangxi Movie Circulation and Screening Company in the city of Lushan in Jiangxi Province on Jul 12, 1980.
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Aside from the films, there will be a slate of speeches and panel discussions with Wu Jing, star of last year’s Chinese Netflix hit, The Wandering Earth presiding over the festivities as ambassador. Other events include the 27th Beijing College Student Film Festival, an online “masterclass” led by Austrian director Jessica Hausner and Chinese director Stanley Kwan, and ten forums to coincide with the festival’s ten-year anniversary featuring industry leaders, filmmakers, media critics and scholars.
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Images: Dirty Monitor, BJIFF, ft.com
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