[Thu, Jun 3] Where Is China's Alternative Protein Market Heading

TheHutong

China, with its long history of imitation meat rooted in Buddhist vegetarianism and an expanding middle class that is increasingly health-conscious and willing to experiment, has become the ideal testbed for alternative protein. For eco-conscious citizens, eating less meat is one of the simplest ways to reduce an individual’s carbon footprint and help fight climate change. With international incumbents and domestic startups entering China's alternative protein market, it is positioned to continue its rapid growth in the coming years.

You might wonder what the current alternative protein market landscape is in China, and what are the opportunities and challenges that lie ahead for the industry? Will the sudden boom of meat-substitute startups become a bubble, or are they here to stay?

Join Young China Watchers for a panel discussion featuring Lin Huiyi, Chief Insights Officer at Asymmetrics Research; Christiana Zhu, Co-founder and CEO at Marvelous Foods; Vince Lu, Founder and CEO at Zhenmeat; and Doris Lee, General Manager at GFI Consultancy, where we will discuss China's alternative protein market outlook, unique opportunities, and challenges. For those who come, we'll also offer a variety of alternative protein food samples for you to explore!