Lululemon收购家庭健身公司、Kith日本旗舰店开业、RIMOVA进军眼镜领域等5条双语咨讯 | iziRetail热点

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2018年9月，Mirror正式推出该产品，Lululemon非常看好Mirror的前景，预计品牌在2020年能够创造1亿美元的销售额。

对Lululemon来说，此次收购不仅拓展了其销售渠道，也提供了另一种营销产品的思路，比如视频中的教练可以穿着Lululemon的服饰。

由于新冠疫情，Lululemon在美国和欧洲的商店纷纷关门；根据财报数据显示，截至4月底的第一财季中，品牌销售额急剧下滑，且疫情对实体销售的长期影响仍在评估中。截至2020年2月2日，Lululemon财年销售额为40亿美元。

品牌CEO Calvin McDonald表示，疫情期间消费者不会再去商店和体育馆，反而转向线上购物、虚拟健身，由此不仅可以加强品牌的线上收入，还可以拓展新渠道、增强用户社群体验。

Mirror用的镜子不仅可以直播瑜伽、健身课程，还可以让用户在运动时实时监测自己的动作、数据等。与之对标的公司是Peloton，其主打产品是带有屏幕的单车和跑步机，通过屏幕也可以直接观看课程，为用户提供训练服务。到目前为止，Peloton的股价已增长了一倍以上。

这项收购是在Lululemon投资Mirror后8个月进行的，该公司先后从Point72 venture Capital、Spark Capital、Lululemon和其他投资方获得了超过7,000万美元的融资。

交易完成后，Mirror将继续在Lululemon中作为独立公司运营。Mirror的创始人兼首席执行官Brynn Putnam将继续担任该职务，并向Mr. McDonald汇报。Lululemon预计该交易将在未来几周内完成。

Lululemon Athletica Inc. is buying at-home fitness company Mirror for $500 million, a deal that aims to capitalize on pandemic-fueled upheaval in the fitness and retail industries.

The startup sells a $1,500 tech-enabled mirror with acamera and speakers so customers can participate in live fitness classes athome. It launched in September 2018 and Lululemon said the business is on trackto generate $100 million in sales in 2020.

Lululemon, known for pricey yoga pants, sees Mirror as away to bolster revenue while also providing another avenue to market itsproducts, CEO Calvin McDonald said in a call with investors. Mirrorinstructors, for instance, will wear Lululemon products.

The athletic apparel maker’s sales fell sharply in theApril-ended quarter as U.S. and European stores were closed amid thecoronavirus pandemic, and the company said it is still trying to gauge theimpact of the virus on the company’s long-term bricks-and-mortar retailstrategy. Lululemon had $4 billion in sales for the fiscal year ended Feb. 2.

Mr. McDonald said the prospect of owning Mirror became more attractive as consumers quit going to stores and gyms amid the pandemic, while shopping online and shifting to virtual workouts. “The opportunity of Covid is that it’s brought the future closer to the present,” he said.

Much like Peloton Interactive Inc.’s stationary bicycles, Mirror users can tune into live yoga and fitness classes and see on-screen metrics about their performance. They also can receive personalized training with instructors for extra fees. Shares of Peloton have more than doubled so far this year.

The acquisition comes roughly eight months after Lululemon took a stake in Mirror, seizing on a trend to back at-home fitness. Thestartup, officially called Curiouser Products Inc., has raised more than $70 million from Steve Cohen’s Point 72 venture capital fund, Spark Capital and other backers.

After the deal closes, Mirror will continue to operate as a stand-alone company within Lululemon. Brynn Putnam, Mirror’s founder and chief executive, will retain her role and report to Mr. McDonald. Lululemon expects the deal to close within the next few weeks.

Stéphane还负责监督和推动ELC的第三品牌集群发展，专注手工调制、奢华香氛。除了推进公司香氛战略外，Stéphane还将充分利用其护肤方面的专业知识，增强该类目下热门品牌的差异化，把握中国市场和旅游零售中的机会。

Stéphane于2016年7月被任命为雅诗兰黛和AERIN的全球品牌总裁，并且成功推动品牌在各地区、渠道方面都有着卓越表现。

在他的带领下，雅诗兰黛在全球范围持续增强其品牌影响力以及消费者忠诚度，尤其关注中国市场，其明星产品战略在特效修护霜、DW持妆粉底液等有着全球代表性的特许经营产品领域实力不断增强。

Stéphane还注重维系不同年龄层、文化背景的消费客群，并通过提高品牌的故事叙述、跨界合作等来增强雅诗兰黛的品牌定位，比如与潮牌KITH、日本涂鸦艺术家LADY AIKO等都展开过合作。

在效力雅诗兰黛之前，Stéphane曾担任Origins和Darphin的全球品牌总裁，推动Origins在中国市场实现了双位数的快速增长。

The Estée Lauder Companies announced that Stéphane de La Faverie has been promoted to Group President, while continuing in his role as Global Brand President, Estée Lauder and AERIN.

He will report directly to Fabrizio Freda, President and Chief Executive Officer in his role as Group President, and will continue toreport to Jane Hertzmark Hudis, Executive Group President, for his Global Brand President responsibilities for Estée Lauder and AERIN.

As Group President, Stéphane’s new portfolio of brands will include Jo Malone London, Aramis and Designer Fragrances, Le Labo, Darphin, Lab Series, By Kilian, Editions de Parfums Frédéric Malle, RODIN olio lusso and Prescriptives.

As Group President, Stéphane will oversee and drive ELC’srecently-announced third brand cluster, which is focused primarily on artisanaland luxury fragrances.

In addition to the company’s enterprise fragrancestrategy, Stéphane will leverage his skin care expertise to drivedifferentiation for cult-favorite brands in this category, as well asopportunities in China and Travel Retail.

Stéphane was named Global Brand President of Estée Lauderand AERIN in July 2016, and his successful leadership has driven Estée Lauder’stremendous global performance across demographics, regions and channels.

Under his oversight, Estée Lauder continues to exercise its power of recruitment and loyalty around the world, with a special focus on Chinese consumers globally. The brand’s hero strategy continues to demonstrate its strength across existing, globally iconic franchises like Advanced Night Repair and Double Wear.

Stéphane’s unique ability to cultivate and honor the brand’s authentic roots while simultaneously connecting with consumers of allages, backgrounds and ethnicities, has helped make Estée Lauder one of theworld’s most beloved prestige beauty brands.

He has continued to reinforce Estée Lauder’s aspirational positioning through elevated brand storytelling and disruptive partnerships including cult streetwear designer KITH and Japanese graffiti artist LADY AIKO.

Prior to his time at Estée Lauder, Stéphane was Global Brand President, Origins and Darphin, where he led Origins’ rapid double-digit growth in China

与品牌经典的铝制行李箱一致，眼镜系列的设计也受到了航空风格的启发，融合了凹槽设计、铆钉元素等，在创新的同时保留了品牌传统工艺。

The German luggage brand RIMOWA is launching its first-ever RIMOWA Eyewear collection in a distinctive new way to enhance the experience of modern, purposeful travellers.

Much like RIMOWA’s emblematic grooved aluminium luggage was inspired by the fuselage of early aircraft, this new eyewear collection takes its design cues from aviation accessories and pilot essentials.

Featuring ultra-light weight frames in modernised classicstyles like the Pilot, Square and Pantos, the RIMOWA Eyewear collection is offered in a variety of vibrant colours each crafted to match a select favourite luggage piece for a coordinated look.

The collection debuts with two sunglasses ranges, Bridge and Rim, that draw from the brand’s DNA translating its values into this first-ever eyewear line.

Punctuated by signature iconic details like the groove, Monogram and rivets, the collection builds on the brand’s history of innovation while preserving a longstanding tradition of quality, engineering and craftsmanship.

而Dolce＆Gabbana作为该项目的主角之一，也将在佛罗伦萨举办Alta Sartoria和Alta Moda男女装高定系列大秀。

Pitti Immagine在一份新闻稿中表示，大秀预计在9月2至3日举办；届时，D&G品牌创始人DomenicoDolce和Stefano Gabbana将致敬工匠精神，精选出一系列由佛罗伦萨工匠打造的作品一同于秀场展示。

设计师表示，将作品带回这座城市的标志性地点实现了他们的梦想，更重要的是能够与那些在这座城市里兢兢业业贡献宝贵且永恒技术的工匠们保持紧密联系。“感谢佛罗伦萨和Pitti Immagine给我们的这次机会，我们将赋予文艺复兴新的意义”。

通过这场活动，佛罗伦萨也将成为行业重生的象征，吸引国际媒体、时尚从业者的关注。今年，时尚行业在疫情的影响下面临着前所未有的危机，被迫取消的Pitti Uomo也转变为虚拟交易会。

这场活动届时也将在Pitti Immagine和Dolce＆Gabbana网络平台上进行流媒体播放。据悉，Dolce＆Gabbana还将参加米兰首个数字时装周，并于 Humanitas大学花园举办男装秀。

Following the cancellation of Pitti Uomo in Florence dueto the Covid-19 pandemic, organisers announced for September a project organised by Pitti Immagine in order to support the reboot of the sector. The event’s guest of honour will be the luxury house of Dolce & Gabbana, which is bringing its Alta Sartoria and Alta Moda (Couture) collections to the Tuscancity.

The location of the event, which will take place on 2 and 3 September, has not yet been decided and will be announced at a later date, explained Pitti Immagine in a release. The runway shows will also feature creations from a group of Florentine craftsmen selected by brand founders Domenico Dolce and Stefano Gabbana.

“Bringing our work to iconic places in the city is a dream come true. Even more so is the ability to work in close contact with the city’s artisans, who preserve valuable and timeless know-how in their shops. We would like to thank Florence and Pitti Immagine for this opportunity; together we will give life to a new Renaissance, a new Rebirth that is completely Italian,” said the designers.

In this way, Florence is hoping to become a symbol of rebirth as the industry continues to face the effects of an unprecedented crisis, having been forced to cancel iconic events such as Pitti Uomo, which has been converted into an exclusively virtual trade fair this year.

The shows will be streamed on both the Pitti Immagine and Dolce & Gabbana web platforms. The project is being promoted by Centro di Firenze per la Moda Italiana and the City of Florence, and has been developed with the contribution of Fondazione Pitti Discovery and the extraordinary grant of the ICE Agency.

Prior to the event in Florence, Dolce & Gabbana will take part in Milan’s first ever digital Fashion Week on 15 July, when the brand will host a menswear show in the gardens of Humanitas University, an event which marks the label’s return to the official calendar of the Camera Nazionale della Moda Italiana.