Keqiao - A city of life and leisure!｜柯桥，一座好玩的城市！

柯桥传媒集团柯桥发布

On July 16, both the “China’s Scenic Cities and Villages of the New Era,” and “2022 China Cultural Tourism and Scenic City Development Summit” kicked off in Keqiao, with more than 100 renowned experts throughout all aspects of tourism and leisure converging to discuss developments and future designs in their given fields, and the industry as a whole. Also featured at the event was the official announcement of the “China’s Scenic Cities and Village of the New Era” rankings, with Keqiao claiming a spot as a national-level cultural tourism integration and innovation model zone, and global tourism scenic area. Qixian was designated both “China’s Rural Revitalization Demonstration Zone for the New Era,” and “China’s Distinctive Tourism Sub-district for the New Era,” while Xialü Town claimed its place as “China’s Model Town in Green Development.”

7月16日，第二届“新时代·中国美丽城市、美丽乡村巡礼”暨“2022中国文旅和景城融合发展峰会”在柯桥鉴湖大酒店会议中心举行，百余位业界知名专家齐聚柯桥，以专业、全局的视角共商文旅发展之计。本届峰会还发布了第二届“新时代·中国美丽城市、美丽乡村巡礼”成果，柯桥区获评中国文旅融合创新典范区、中国最美全域旅游典范区；齐贤街道获评新时代·中国乡村振兴示范街道、新时代·中国最具特色旅游街道；夏履镇获评新时代·中国践行绿色发展典范镇。

Encompassing the theme of “new roads to high-quality development in culture and tourism,” the summit played host to countless well-known scholars and experts from the industry at large, engaging in fruitful exchanges and discussions on topics such as “strategic analysis of cultural tourism development during the 14th Five Year Plan,” “innovations in cultural tourism with epidemic prevention and controls,” with one and all providing opinions and suggestions as constructive as they were invaluable in forging the path ahead for the optimal upgrading and development of Keqiao’s tourism industry in these challenging times. The summit, also broadcast live online, formed a combination of online and offline discussions, comprehensively detailing and discussing advanced practices and success stories of regions far and wide in their pursuits in developments in “ecological civilization, urban development, rural revitalization, cultural tourism,” and more.

本届峰会以“文旅新征程、赋能高质量发展”为主题。现场，业界知名学者和行业专家围绕“‘十四五’时期，文旅业发展战略分析”及“疫情防控常态化下的文旅业创新发展”等议题展开了交流探讨，并为柯桥文旅产业发展的模式变革和路径升级提供了建设性意见和建议。峰会进行全程在线直播，通过线上线下相结合的传播推广方式，全方位宣传了各地在“生态文明、城市发展、乡村振兴、文化旅游”等工作领域的先进做法和成功经验。峰会期间，还举行了项目推介、展览展示、实地考察等活动。

As the event’s host, Keqiao played to its strengths, integrating its indispensable position among the Yangtze River Delta, integral role in the “Provincial Grand Garden” plan, and vital position among the Tang Poetry and the Grand Canal Cultural Belts in Zhejiang. Employing only the highest-level planning, construction, and supporting facilities, Keqiao has promoted and developed region-wide tourism and “scenic city” integration, seamlessly combining water town culture, humanities, and modern industry. Among them, the region’s famed “three-vat” attractions of wine, soy sauce, and dye production, ancient Anchang and Keqiao towns, and Hutang Huangjiu town, employing the area’s long-standing natural, established beauty and history to build a present and future of leisure and tourism for decades to come. With planned building and development in Tangdi Village, Xianglin Village, and other key national rural tourism villages and locales, the area’s scenic village coverage is already at a staggering 88.78%, boasting everything from sports and water parks, “fashionable leisure,” and cultural tourism, all effortlessly integrated into the fabric of unceasing urban development, painting a new landscape of urban and rural synthesis built on “global construction - global integration - global experience,” earning Keqiao a place among the top 100 districts nationwide in comprehensive tourism strength, and top 10 provincial counties (cities, districts) in high-level cultural tourism integration development. And with so much boundless history and natural beauty still to be seen, the story is just beginning.

作为本届峰会的举办地，近年来，柯桥抢抓长三角一体化和全省大花园建设战略机遇，依托浙东唐诗之路文化带和大运河文化带，高起点规划、高水平建设、高标准配套，全域推进文旅融合、景城融合发展之路，精心编写水乡、人文、产业三篇文章。其中，以酒缸、酱缸、染缸“三缸”文化为底蕴，一体化开发安昌古镇、柯桥古镇、湖塘黄酒小镇等特色主题小镇；以美丽乡村为抓手，打造棠棣村、香林村等全国乡村旅游重点村，全区景区村覆盖率达到88.78%；以运动酷玩、休闲时尚为特色，将文旅休闲深度融入城市发展肌理，形成了“全域共建、全域共融、全域共享”的景城融合发展新格局，成功入选全国市辖区旅游综合实力百强区、浙江省文旅融合高质量发展十佳县（市、区）。

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图片：高洁/摄

编辑：柯桥传媒集团

翻译：绍兴文理学院外国语学院

终审：柯桥区委宣传部