Event Planning in the Post-COVID Era: What Does the Future Hold?

Event Planning in the Post-COVID Era: 

What does the Future Hold?

未来属于混合式活动

During the pandemic, part of the reshaping was the shift to virtual meetings which help to bridge the distance between countries and continents. While a significant number of people are keen to return to on-site events, surveys have shown that event planners will continue offering virtual access to their events. These new forms of hybrid events allow organizations to reach out to a wider audience base virtually, while still providing an on-site component with space for intimacy and informal networking.

在大流行期间，活动策划形式重塑的很重要的一部分就是转向虚线上会议，这有助于缩短国家和各大洲之间的距离。后疫情时代，虽然有相当一部分人热衷于重返线下活动，但调查显示，活动策划者仍将继续提供线下活动的线上通道。这些混合的新活动形式使品牌能够接触到更广的受众群体，同时提供私密且非正式的活动元素。

To bring out the best experience in these hybrid events, organizers need to not only select which elements to include in your event, but which make sense to return to in-person and which lend themselves to a virtual/online format. Furthermore, planning virtual events more frequently will also require that many event professionals invest in better virtual event software.

为了在这些混合式活动中带来最好的体验，组织者需要正确抉择在你所组织的活动中应该包含哪些元素应用于线下，哪些元素应用于线下。此外，频繁策划线上活动意味着策划需要在线上软件上砸入更多投资。

线上线下的安全

In addition, even if online events give attendees the chance to attend from the safety of their homes, organizers are responsible for safeguarding a huge amount of attendee and speaker data, making cybersecurity another top concern. To minimize the risk of being hacked and to stay compliant with emerging cybersecurity regulations, event crews should be trained on cybersecurity best practices and organizers should only use reliable platforms and digital tools that have the appropriate cybersecurity protocols and accreditations.

此外，即使在线活动让参与者有机会在家中安全出席，组织者也有责任保护大量参与者和演讲者的数据，这使得网络安全成为另一个首要问题。为了将被黑客攻击的风险降到最低，并遵守新兴的网络安全法规，活动人员应该接受网络安全最佳实践的培训，组织者应该只使用可靠的平台和具有适当的网络安全协议和认证的数字工具。

增加的对于"环境友好"的需求

Across the globe, merchandisers, vendors, and suppliers are choosing to commit to more sustainable business practices and eco-friendly events. We're seeing massive support for a sustainable shift in the events industry as well, hence the boom of online events. 

在全球范围内，商家、分销商和供应商都选择为更可持续的商业实践和环保活动而努力。我们也看到了参与者对活动策划行业向可持续转变的巨大支持 – 这也是线上活动蓬勃发展的原因之一。

When planning an event, use what already exists. Get creative and repurpose areas, items, and materials. Event professionals can also work to create a circular economy by using items that can be reused or recycled after an event and add social value through donations or giving free lessons and lectures to community members.

在进行活动策划时，尽量使用手边现有的东西，充分发挥创意，重新利用空间、物品和材料。活动策划人也可以通过重复利用或回收物品来创造循环经济，并通过捐赠或为社群成员提供免费课程和讲座来增加社会价值。

Our Thoughts

我们的思考