Retail Marketing Redeemed: Time to Redefine the Window Display

As cities gradually recover and stores once again open up, many people are returning to in-store shopping for in-person customer service and the pleasure of experiencing items before a purchase. So, how to achieve business growth in an era where the pandemic is normalized? Store windows are an easy way to attract the attention of shoppers and increase the foot traffic of passers-by.

然而随着城市的逐步恢复和商店的开放，在疫情常态化的当下，我们该如何实现业务增长？很多人可能会回到店内购物，享受面对面的客户服务和购买前体验商品的乐趣。商店的橱窗是吸引购物者注意力和增加路人流量的一个简单方法。

However, window displays are no longer just an advertising tool to increase customer traffic. With the introduction of technology, window displays have become even richer and luxury brands are redefining their window display strategies.

但是，橱窗展示不再只是增加顾客流量的广告工具。随着科技技术的引入，橱窗展示内容变得更加丰富。奢侈品牌正在重新定义他们的橱窗展示策略。

We are used to seeing a lot of static window displays with no digital interaction between the brand and the consumer. Now, more luxury brands are implementing engaging store window displays in order to reduce physical contact and promote interaction between the brand and the customer.

我们曾经看到很多静态的橱窗展示，品牌和消费者之间没有数字互动。现在，更多的奢侈品牌正在投放有趣的商店橱窗展示，以减少物理接触，促进品牌与客户之间的互动。

Displays in 2022 feature QR codes, VR effects, touch screens, AR effects and other interactive elements. While some of these features have been implemented before the pandemic, they are now essential and deemed the future of visual merchandising. Intricate futuristic store window displays deliver a unique and personalized customer journey and are the best way to combine physical shopping with online shopping.

2022年的显示屏具有二维码、VR效果、触摸屏、AR效果和其他互动元素。虽然其中一些功能在疫情爆发之前和之后都在实施，但它们是必不可少的。这就是视觉营销的未来。复杂的未来主义商店橱窗展示提供了一个独特和个性化的客户旅程。它们是将实体购物与网上购物相结合的最佳方式。